26 Feb 2016

Evaluate Your Product

There are a lot of startups out there creating great product design. But how are you supposed to evaluate innovation?\n

John Long at The Ship’s Log has 3 simple questions (and sub-questions) to ask when considering your product.

\nIs it Usable?\n\nAnd now for the sub-questions!\n\nIs the heart of the application easy to use?\nAre the entry points (landing pages, signup, etc.) straightforward?\nWill the average customer understand how to get started?\nIs the copy used in your application helpful, instructive, and intuitive?\nWhat are the common pitfalls? How can you design the application so that those are never experienced?\n\nIs it Credible?\n\nCredibility isn’t necessarily the VeriSign certificate—think polish. Does your product have the credibility that makes someone want to use your application because of the way it looks and feels?\n\n“Credibility is about dressing to impress. If the custom fitted suit and gold watch don’t impress your clients and help you become a real, viable business then you’ll have spent valuable time and money creating something with no value.”\n\nIs it Easy to Change?\n\nNo product design is perfect; expect to get some customer feedback and need to make spur-of-the-moment changes. Look out for:\n\nCramming too many functions into one screen.\nUsing technology in key places that is not well supported by the majority of browsers.\nTrying to achieve desktop-caliber controls.\nMaking features Javascript-heavy that could be pure HTML.\nUsing an excessive number of images (pure HTML is much easier to maintain).\n\n[From labs.openviewpartners.com]